Marketing Department

The CENTURY 21® network is your edge. You will be a part of the dedicated, vibrant and growing real estate family that is over 60 countries, with more than 8,800 offices and over 145,000 brokers and agents strong. In fact, according to a 2007 Millard Brown Study1, CENTURY 21 had the highest brand awareness among consumers. Joining our team automatically puts you first in consumers' minds, and associates you with a highly respected real estate brand.

Nationwide marketing campaigns and innovative programs keep the CENTURY 21® name front and center in the minds of clients and potential clients within your local market. Our marketing department has studied buyer and seller behaviors and knows how to reach them. Access to a wealth of self-promotion, prospecting and personal marketing resources helps you form productive relationships with new customers and build on relationships with valued clients.

Our in-house comprehensive creative services include:

• Advertising and Design Services
• Copywriting and Copyediting
• Public Relations
• Marketing Plans
• Media Planning and Buying

Personalized promotional materials and customized marketing tools
such as:

• Individual color brochures
• Company color brochures
• Personal web pages
• Direct-mail pieces
• Special print ads
• Online marketing distribution
• Cooperative mailing programs

MARKETING TOOLS & RESOURCES

"When I see technology and marketing techniques like the one used by CENTURY 21 AA Realty, I become excited for our real estate future. This is just one example of thinking outside of the box, and hopefully it will be an inspiration for others to take the initiative to join us. Keeping technology and marketing fresh and growing within our office is the key to our success."

Carol Ann Otero,
Seaford office

National and Local Campaigns
Benefit from the impact of the CENTURY 21®  System's comprehensive public relations and attention-getting radio, print and television advertising campaigns. Simultaneously capture the interest of your local Long Island market with area-specific marketing campaigns.

Personalized Marketing Support
Develop personalized marketing and advertising materials online with a one-stop source for all advertising needs. You'll have access to customizable program components, such as print ads, as well as eGreetings electronic greeting cards and Life@Home, our monthly electronic newsletter. Simultaneously, CENTURY AA Realty provides campaigns and collateral to capture local attention.

Specialty Markets
Develop a particular market niche with our expertise in specialty and emerging markets such as luxury homes using the CENTURY 21 Fine Homes and Estates™ program, Commercial Properties, New Construction, Seniors, First-Time Homeowners, Single Female Buyers, Recreational Properties and Spanish Language Markets.

CENTURY 21®  Preferred Client Club
Distinguish yourself from the competition with targeted communications that help you stay in touch with your clients years after their real estate closing. This program helps to generate 50% more repeat business and more referrals.