Marketing Department

The CENTURY 21® System is your edge. You will be part of the dedicated, vibrant and growing real estate family that is in 71 countries and territories and is 119,000 agents strong – the world’s largest residential real estate organization. In fact, according to a 2010 Millard Brown Study, CENTURY 21 had the highest brand awareness among consumers. Joining our team automatically puts you first in consumers' minds, and associates you with a highly respected real estate brand.

Nationwide marketing campaigns and innovative programs keep the CENTURY 21® name front and center in the minds of clients and potential clients within your local market. Our marketing department has studied buyer and seller behaviors and knows how to reach them. Access to a wealth of self-promotion, prospecting and personal marketing resources helps you form productive relationships with new customers and build on relationships with valued clients.

Our in-house comprehensive creative services include:

• Advertising and Design Services
• Public Relations
• Marketing Plans
• Media Planning and Buying

Personalized promotional materials and customized marketing tools such as:

• Individual color brochures
• Company color brochures
• Personal web pages
• Direct-mail pieces
• Special print ads
• Online marketing distribution
• Cooperative mailing programs

National and Local Campaigns
Benefit from the impact of the CENTURY 21® System's comprehensive public relations and attention-getting radio, print and television advertising campaigns. Simultaneously capture the interest of your local Long Island market with area-specific marketing campaigns.

Personalized Marketing Support
Develop personalized marketing and advertising materials online with a one-stop source for all advertising needs. You'll have access to customizable program components, such as print ads, as well as eGreetings electronic greeting cards and Life@Home, our monthly electronic newsletter. Simultaneously, CENTURY 21 AA Realty provides campaigns and collateral to capture local attention.

Specialty Markets
Develop a particular market niche with our expertise in specialty and emerging markets such as luxury homes using the CENTURY 21 Fine Homes and Estates™ program, Commercial Properties, New Construction, Seniors, First-Time Homeowners, Single Female Buyers, Recreational Properties and Spanish Language Markets.

CENTURY 21® Preferred Client Club
Distinguish yourself from the competition with targeted communications that help you stay in touch with your clients years after their real estate closing. This program helps to generate 50% more repeat business and more referrals.

C21 Español
With the number of Spanish speakers growing every year, the CENTURY 21® System recognizes this important segment of our population and need for a website that communicates specifically to this growing population. The century21.com/ Español website features all the cutting-edge search tools, valuable content and timely information found on century21.com, targeted to the Spanish-speaking community.

Technology Department

As the real estate industry evolves, CENTURY 21 AA Realty stays ahead of the curve developing new ways to drive your business with superior technology tools and giving you a competitive advantage. All company databases and contact management systems can be accessed worldwide through a secure easy to use interface.

Award-Winning Website
Our website, www.century21aa.com, features everything you and your customers need to know about buying or selling a home including fully-searchable property listings. A key component of our marketing program, the site allows visitors to research neighborhoods in Suffolk, Nassau and Queens counties, obtain mortgage information and learn the ins and outs of settling into a home. A one-stop shop for all things real estate, the site helps bring you leads and provides valuable advertising for your listings. And because of our widespread media exposure, the CENTURY 21 AA Realty website has outstanding search engine presence.

LeadRouter
LeadRouter® will automatically capture online client request forms and manually enter referrals and phone calls, determine which sales agent is best qualified to respond to the inquiry, convert the lead into a "voice text" and call their cell phone with the details - all at the speed of light! Because LeadRouter® automatically captures client information and sends it directly to our sales associates for immediate follow-up, you can rest assured that leads are fresh within minutes, not hours or days. The program also monitors the activity of your referral and requires periodic updates to ensure no lead is overlooked. Agents can even access the application from their smart phone to update or add new information to the system. In addition, our full-time LeadRouter® administrator follows up with each sales associate and client to ensure 100% customer satisfaction.

Email Communication and Collaboration
This branded system allows you to have a CENTURY 21 AA Realty professional business email account. Exclusive state-of-the-art communication software allows quick access to your email, calendar and contacts worldwide through a secure, easy-to-use web interface or synchronizes wirelessly with your cell phone. Collaboration gives agents the choice to work as a team by sharing contacts, calendars and information.

Comprehensive Intranet
From training materials to message boards, from resources to templates, the CENTURY 21 AA Realty intranet offers quick and easy access to fundamental company information. Beyond that, one of the industry's most comprehensive Intranet networks, 21online.com globally connects all CENTURY 21® members, and features information and programs to keep you sharp. Here you'll find distinctive online tools that you can personalize to cultivate and strengthen your customer relationships.

Is YOUR Web Presence Where It Should Be?
As a CENTURY 21 AA Realty agent, you receive your very own, customizable website at no cost to you. Showcase your personal achievements, customer testimonials and listings without the hassle and expense of developing your own site.

Life@Home e-Newsletter
Keep in touch with existing customers or expand your customer base with this customizable, free monthly electronic newsletter. Let your customers know you are thinking about them, and provide them with timely real estate information.

eGreetings Electronic Greeting Cards
Designed exclusively for use by CENTURY 21® real estate professionals, eGreetings gives you a free assortment of animated electronic cards suitable for buyers and sellers, as well as cards to help you maintain customer relationships after the sale.

Virtual Presentation The CENTURY 21 AA Realty Library
Create professional presentations and impress your prospects with this free tool. Download presentations already created for you, or use our slide library to create your own.

CENTURY 21® Optimization Guide
This guide will walk you step by step through the most important issues in website usability, search engine optimization, screen design and how to bring your site in line with current best practices.

Support Staff

An efficient, competent and reliable support staff is essential to an agent and to the real estate office. Each office is staffed seven days a week with a trained, professional administrative staff whose job it is to make your life easier: entering listings, uploading photos, virtual tours and open houses, coordinating and tracking appointments and buyer/seller calls, helping you with ad preparation and placement, and dealing in a courteous and professional manner with you and your clients. Using streamlined systems and operations that utilize state-of-the-art technology to maximize efficiency, your main focus can be on your clients. Our finance team of in-house mortgage bankers ensures that your deals go through and our Agent Center handles mailings, printing and other time-consuming functions for each of our agents. This allows you to spend less time in the office and more time with your buyers and sellers, and the opportunity to make more transactions and make more money.
 
 

Human Resources

Health Programs
Through CENTURY 21® affiliations, we offer a variety of medical insurance options that range from fixed dollar amounts for covered medical services to major medical plans that provide no-deductible coverage for preventative office visits, labs tests, surgery, and hospital stays. Dental, vision and critical illness coverages are also available.

401K/Profit Sharing
Administered by The Hartford, this program offers a large assortment of funds from which to choose. In most situations, you can contribute more tax deductible dollars than any other type of qualified plan, and you can borrow from your own tax-free contributions at reasonable rates.

Insurance Options
Term Life, long-term disability and long-term care insurance are also available to meet the needs of every agent.

Rewards
At CENTURY 21 AA Realty, we offer you the business management and professional development programs you need to help build an outstanding real estate career. Set your own schedule, work independently under the guidance of established systems, and get paid based on your productivity. Start on a fast track, with innovative online tools and insight into the local market. With the additional drive of national marketing campaigns, you’ll see results right away.

As an agent with CENTURY 21 AA Realty, you enjoy a high quality of daily life, often choosing your own working hours that fit your schedule - picking up the kids from school, volunteering for your favorite charity, spending time with friends. You control your future, make your own career choices and receive the opportunity to earn as much income as you can.

Recognition
CENTURY 21 AA Realty is the most recognized name in Long Island real estate because of the efforts of all our team members. We thrive on sharing that success with new sales agents. As a member of our team, you can make a name for yourself in the industry and in your community.

We inspire ongoing growth through individual, office and team awards at the regional, national and global levels. The CENTURY 21® System honors outstanding work with distinguished awards that enhance your reputation among your colleagues and help increase your stature with clients. These awards embody our salute to your ambition and hard work.

Your Professional Development
Our career development system combines skill-set development, business planning, coaching, mentoring and continuing education. The CENTURY 21 Learning System® platform uses special training courses designed to help you cultivate the skills and business plan necessary to realize success. It can enrich your existing skills and increase your value to customers and fellow employees.

Relocation Department

The CENTURY 21 System comprises approximately 7,900 offices in 71 countries and territories with approximately 119,000 agents. As one of the most honored and respected companies in that system, CENTURY 21 AA Realty is well-known and highly visible to the entire organization. This results in a continuing flow of referrals from around the world.

Our instant access to that business is the CENTURY 21® Global Referral Network (CGRN), an Internet-based referral system designed for you to send and receive referrals to fellow members of the CENTURY 21® System. The global referral network is designed to provide increased efficiency, higher quality conversion rates and more revenue from closed referrals from a state-of-the-art tracking and reporting system.